SALES MANAGER
Locations: Chennai/Tamil Nadu.
Mumbai/Maharashtra.
Bhopal/Madhya Pradesh.
Kolkata/West Bengal.
Delhi.
Reporting to (Title): National Sales Manager / BU Head
Role Overview:
Responsible for building relationship with customers and for developing the business in a
district/territory/region for the Company - in line with the company policy and goals, and
Company direction. This may involve developing new businesses, expanding into new territories
and establishing new dealer network. Develops and implements sales strategies and objectives.
Has in-depth knowledge for the VivaChek products and services. Has in-depth knowledge customer's
needs and sharpened competitive knowledge and market trends. Through effective leadership,
inspires, leads, directs, motivates, coaches and develops sales team to achieve/exceed sales
target. Works with all levels of customer management, developing long-term positive customer
relationships to increase customer satisfaction, and build loyalty and confidence in VivaChek as
a preferred supplier.
Responsibilities/Accountabilities:
Business Financial Results
Sell Company products within a territory
Understand customers’ needs and market potential, and set direction, strategies and plans to
expand market and realize market potential.
Lead senior level negotiations optimizing contractual opportunities, which cement long-term
supply arrangements.
Analyse sales reports to proactively identify opportunities and at risk, re-prioritize resources
to maximize sales opportunities.
Establish a monitoring system to ensure compliance with the sales plan on volume, price and
value objectives for products.
Identify and direct action on tender opportunities through liaison and cooperation with
appropriate departments.
Territory Management
In-depth understanding of current and future customers’ needs and translate them into sales
opportunities.
Direct the expansion of new accounts and account conversion.
Work in the field with each supervisor to achieve effective coverage of key accounts; maintain
high level of customer rapport and reinforce company's commitment to superior customer services.
Analyse competitive market environment base on thorough knowledge of competitor's structure,
culture, manpower, distribution, capabilities and weakness, as well as thorough knowledge of
customer's support and preferences for competitive products and services.
Based on customers short and long term needs, competitive threats/environment, and current and
future market trends, conduct SWOT analysis for the territory responsible.
Based on results of SWOT analysis, set direction, strategies and plans for the
territory/region/key accounts, to achieve departmental/functional goals; communicate plans and
ensure they are understood by the team and related sales/marketing groups.
Develop a sales plan for each supervisor from the marketing plan; set realistic attainable sales
objectives by account and product groups, and by monthly/quarterly/annual targets.
Coach supervisor/individual contributor in the development of an effective and efficient
territory account coverage plan and customer call plans - the development/implementation of key
account strategies and plans for growth.
Conduct regular account team reviews as a basis for challenging and improving both short and
long-term strategies and action plans.
Has expert knowledge of sales process and expert selling skills to make effective sales call, to
teach others and to improve current selling process.
Sell in-surgery to keep up-to-date on our customer needs and market trends.
In-depth understanding of internal organization resources, priorities and needs, relating to the
business operations and achievement of sales plan.
Customer Satisfaction
Develop and maintain strong relationships with all levels of customers to achieve high levels of
customer satisfaction.
Research and identify key customer's critical success factors as a basis for identifying
innovative sales and service opportunities which will deliver improved customer business
performance and healthcare outcomes.
Direct the development/implementation of strategies and plans to increase customer satisfaction,
confidence and loyalty.
Design innovative customer support services/tender arrangements including E-initiatives and
optimal use of company value-added services.
Set up appropriate systems, e.g., regular meetings with customers to obtain their feedback and
monitor customer perceptions, and use feedback to improve performance.
Ensure compliance with the "Customer Complaints Procedure"; customer issues/ complaints are
attended to promptly and professionally to customer's satisfaction.
Ensure appropriate problem solving strategies are used by sales team when dealing with product
or service difficulties.
Internal Business Processes
Manage internal relationships and processes enabling flexibility and responsiveness in drawing
on internal specialists, accessing information and support as needed.
Optimize sales results through close alignment and cooperation with Franchise Marketing groups.
Use internal resources and own working knowledge of supply chain processes and principles of
Health Economics as a basis for identifying opportunities for service innovation.
Provide relevant information to marketing and other support departments, to contribute to
effective internal business processes, and to support effective decision making and actions
across the organization.
Work with/involve appropriate functions when developing sales incentives programs.
"Prepare and submit territory budget, including selling & marketing expenses.
Seek prior approval for budget variations".
Establish territory expense and revenue budgets for supervisors and monitor to ensure
compliance.
Judiciously manage operating expenses, (transportation, A&P, entertainment, travel) while
ensuring sustainable productivity.
Manage appropriate utilization of resources and equipment.
Plan sample and expense utilization to optimize usage while remaining in budget and guidelines,
including meeting regulatory requirements.
Monitor customer credit worthiness to achieve accounts receivable objectives; ensure accounts
receivables are monitored and managed to achieve objectives.
Monitor inventory level to meet inventory level objectives; ensure inventory levels are adequate
in major product categories in accordance with inventory objectives.
Develop/implement distribution network for assigned territory.
Ensure distributor business health is as per agreed guidelines.
People Management
Ensure team consists of an appropriate mix of skills and abilities to optimize team performance.
Ensure an appropriate succession plan is in place; ensure we have adequate supply of talent to
both the sales and marketing organization.
Develop strong teamwork, and cooperation in the team and with other functions through effective
leadership.
Develop employees to build confidence and empowerment in dealing with customers issues;
establish clearly defined boundaries for resolving issues.
Investigate and resolve issues, which contribute to employee turnover.
Use effective interviewing and hiring skills (eg. Targeted Selection) to ensure high caliber
recruitment.
Ensure compliance with performance management process for both self and team; conduct
semi-annual performance evaluation of all supervisors; identify areas for improvement based on
clearly identified needs of each supervisor.
Introduce individual development plans for each team member both as an outcome from performance
reviews and for new employees.
Develop and implement training and development plans to address areas needing improvement.
Conduct monthly training /field coaching to supplement standard classroom training
CREDO- conduct feedback and identify issues and action plans, and ensure completion of agreed
upon plans.
Conduct monthly meetings with sales team to disseminate, clarify, and explain company
information and review business status.
Self-Development
Identify specific actions to improve job performance in specific areas.
Participate in nominated training programs.
Active self-learning strategies to maintain knowledge.
Focused effort to achieve high levels of performance in knowledge tests and competency
assessments related to training.
Effectively apply new learning on the job.
Corporate Ethics
Communicate to sales team, their individual responsibility towards the Company.
Manage business within ethics and values of the Company.
Relationship with customers based on high ethical standards.
Communicate to Product Specialists/Demonstrators and implement company policy and procedures on
health and safety.
Qualifications:
Post-graduation degree or diploma in Business Management from premier B-School.
Minimum of 4-5 Years of experience in sales. Preferably B2B Sales.
2-4 years of experience in people manager role would be preferred.
Preferred people from healthcare and FMCG domain.
Send your RESUME to JOHNSON WANG at JVC.India@vivachek.com with a copy to vivachek.india@gmail.com
India Office:
VivaChek LifeCare Private Limited.
Plot No. 274, 2nd Floor, IInd Main Road, Nehru Nagar, Kottivakkam, O.M.R., Chennai 600 096.
Tamil Nadu. INDIA.
US Office:
VivaChek Laboratories, Inc.
913 N Market Street, Suite 200, Wilmington, DE 19801, USA.
Plant:
VivaChek Biotech (Hangzhou) Co., Ltd.
Floor 2, Bld. 2, 146 East Chaofeng Road, Yuhang Economy Development Zone Hangzhou, Zhejiang
Province, China 311100.
www.VivaChek.com
https://www.facebook.com/VivaChek
Twitter handle: @VivaChekIndia
JVC.India@vivachek.com; vivachek.india@gmail.com